For IQOS's presence at TIFF in 2023, we organized an event at the Museum of Art in Cluj-Napoca. The event was planned and executed in two stages, as it coincided with the launch of the new IQOS ILUMA device. Our communication strategy at TIFF primarily focused on the teasing phase for the majority of the festival. I coordinated the digital component of the event and also contributed to the conceptualization of offline activations alongside my team.
Key visual - Teasing
Key visual - Reveal
Visibility
Offline engagement before IQOS ILUMA launch day
Online activations & engagement - Teasing phase before IQOS ILUMA reveal
Engagements & activations after IQOS ILUMA reveal
